Welcome to ThinkTank Consulting
Marketing clarity is our business. We specialise in solving the strategic messaging and marketing challenges of ambitious start-ups and established SME’s. We can help you to clarify your strategy, position your offerings, tell your brand story and articulate your value – with clarity, consistency and impact, so that you can compete to win. We do this through a proprietary process called Messaging Platform Builder™. If you would like to learn more, see examples of messaging platforms and explore how we can help you, please do contact us. Your journey to clarity starts here.
So, Why does it Matter?
It matters because you could have the most groundbreaking product or service ever, but if you can’t create a powerful platform for communicating your value to investors and the marketplace, chances are your business venture won’t get very far.
ThinkTank’s Messaging Platform acts as the blueprint for all content development. It links your strategy to your content. Simple. It ensures your content has a clear job to do, like standing out from the competition. It ensures that your communications are Purposeful and Powerful. Without a Messaging Platform, content is vanity led instead of strategy led and you can end up wasting a lot of time with your team, going around in circles.
Strategy led content really works hard for you. It makes everything easier. It makes customer acquisition more achievable, writing a press release simpler. It ensures that your unique capabilities are appreciated by the right target audience and that you become “famous for” the right thing in their minds. It ensures you answer with absolute clarity the “So, what’s in it for me?” question that your investors and target customers will ask of you only once.
Messaging Platform Builder ™
Think Tank’s 6 Step Messaging Platform Builder™ proprietary process will help you to:
- Define with absolute clarity the Building Blocks of your Competitive Strategy.
- Locate a Unique Position in the market that you can take ownership of to become the No. 1 brand in your space.
- Identify the Key Associations about your product or service that you will become “famous for” in the minds of target investors, partners and customers.
- Determine your Customer Value Proposition that answers the questions “How can you help my business?” “Why is your solution the one I should buy” “What difference will you make to me?”
- Develop a Strategic Messaging Platform that is the blueprint for all content development. It is the link between your strategy and your content.
- Craft a Compelling Story about your product or service that you can sell to investors and use to attract customers and partners.
- Create the foundation for a strong Brand which is your No. 1 tool to communicate your value to the market.
My ICT start-up company, Pervenio, was sold in 2009 to Fine Point Technologies Inc. a global leader in customer aware software for both mobile and wireline operators. The reason why Fine Point approached Pervenio initially was due to the powerful strategic messaging platform that ThinkTank had developed for the business, which was realised on the website in the form of razor sharp content. ThinkTank’s Messaging Platform Builder Process ensured that our communications delivered relevant, differentiated and compelling messages to our target markets and positioned Pervenio as a successful international company.– Ian Deakin, CEO, Pervenio
I have worked with Lisa on numerous occasions over the last number of years. Lisa is a true professional. Her standards are exceptional and you know when working with Lisa and her team that the work delivered will be to the highest standard and an excellent return on investment. She is highly knowledgeable in her sector, thinks outside the box and is committed to client satisfaction. I would have no hesitation in recommending Lisa, her team or her work.– Siobhán Finn, Co-ordinator Cork Innovates and former client.
I have worked with Lisa a number of times over the past few years, where Lisa has been very helpful in developing marketing plans. Lisa has an in-depth knowledge of marketing combined with a rigorous approach to her work. She leaves no stone unturned and will very constructively challenge your assumptions and preconceptions as you develop your marketing plans. Lisa is a hard taskmaster and working with Lisa will certainly involve a high level of focus and committment.–Bob Gee, Founder Director at Connect Promotions, Bob Gee
With Lisa’s help, we were able to distil our message to maximum effect. We benefitted greatly from her advice in clarifying our opportunity to best effect. Lisa provided an analytical yet supportive sounding board and helped us throughout many iterations of our key concepts. Lisa was always thorough in her research and prompt with replies to our queries, regardless of the time of night!–James Kehoe, Entrepreneur & participant on Genesis Programme 2011-2012